Mad Dog Logo & Sponsorship Proposal

The Brief

We were contacted by Andrew Miller who is a Muay Thai fighting champion and asked if we could help him with a new logo and a sponsorship proposal for his fight brand. He wanted to create a brand and wanted something that would resonate with his fan base. He also wanted a document he could send out out prospective sponsors.

Our Approach

We kicked off the project as we always do with research into the fighting events hes associated with to see what they were doing by way of promoting their fighters. We also looked at what was working well for this rivals and considered his nick name, current location and his place of birth.

We took a fight related approach and created a logo that represented his nick name which is “Mad Dog” he love of Thailand and Muay Thai and his place of birth which is Scotland.

We then drafted some proposal details after carrying out some considerable research into Andrews background, viewing figures and athletic achievements. Once the draft was approved we went about creating a stylish looking proposal document he could easily send out to prospective brand partners or sponsors.

The overall project was and something a bit different for us but it demonstrates clearly how adaptive and versatile we can be. The design is bold and jumps out as soon as you see it.