James Hopkins Logo

The Brief

This was a re branding project which required a new logo, revised corporate identity and new website. James contacted us as he wanted to overhaul his corporate identity and online presence. His decision came about as a result of the rapid growth and success of his online coaching business. He wanted wanted a slick and professional looking image and a professional website that would appeal to new potential clients and demonstrate clearly to them what he is all about.

Our Approach

We kicked off the project as we always do with extensive research into the current industry trends, James target market and his competitors. We gathered information to see what his competitors were doing, what was working well for them and any opportunities we could exploit to get James the very best results.

With this information and a very descriptive design brief which we worked closely with James on and comprehensive strategy session we devised a strategy that we were all happy with. We started with the branding and corporate identity by creating a number of initial logo mock ups. After extensive refinement we came up with the perfect logo for James. We then built out the website framework with the focus on the key elements outlined in the design brief and delivered a corporate identity and new web site that we are all proud of.

The website design was structured around the key goals as outlined by James.  Which were to give website visitors a sense of the professionalism they can expect from James, deliver James marketing message of freedom and location independent high earning potential and providing all the information they needed to enable them to make a purchasing decision and contact with ease.

We enabled responsiveness on both desktop and mobile devices so it’s always easy for the visitors to find what they are looking for. Other elements on the page were created to convey James services effectively and to build trust with his target audience.

The overall website design has a modern and very stylish feel to it and we feel it perfectly compliments James Hopkins Coaching company ethos.

Check out www.jameshopkinscoaching.com