This project required a new logo, corporate identity, business cards and letterheads and new website on a limited initial budget. We were contacted by Chris Crowe who is one of the MD’s of Bali Executive Villas who asked us to provide a corporate identity and online presence for his new business venture. He was very specific and knew exactly what he wanted. His instructions were clear and we were literally the medium to produce his vision. He wanted a sharp and clean feel for his brand with a slick and professional looking website that would appeal to new potential investment clients and demonstrate clearly to them what their service offerings are.
We kicked off the project as we always do with extensive research into the current industry trends, their target market and their competitors. We gathered information to see what their competitors were doing, what was working well for them and any opportunities we could exploit to get Bali Executive Villas the very best results.
With this information and a very descriptive design brief which was provided by Chris and a comprehensive strategy session we devised a strategy that we were all happy with. We started with the branding and corporate identity by creating a mock up of the logo he had in mind. After some refinements we came up with the logo Chris wanted. We then built out the website framework with the focus on the key elements outlined in the design brief and delivered a corporate identity and new web site that fits the requirements of Bali Executive Villas.
The website design was structured around the key goals as outlined by Chris, which were to give website visitors a sense of the professionalism they can expect when dealing with Bali Executive Villas, deliver their marketing message of investing in high yielding properties in Bali and providing all the information investors will need to enable them to make a purchasing decision and contact with Bali Executive Villas with ease.
We enabled responsiveness on both desktop and mobile devices so it’s always easy for the visitors to find what they are looking for. Other elements on the site were created to convey their services effectively and to build trust with their potential investors.
The overall website design has a clean and modern feel to it and we feel it perfectly compliments the design brief we were given.
Check out www.baliexecutivillas.com