Jay Ram wanted a very basic website and a new logo for his Electrical business so that he could have an online presence and then use Google Ads to get more customers through paid search results and outrank his local established competitors with a new Google My Business Listing. We provided Jay with all of his requests.
We kicked off the project as we always do with extensive research into the current industry trends, Jays target market and his main local competitors. We gathered information to see what his competitors were doing, what was working well for them and any opportunities we could exploit to get Jay the very best results.
With this information and a very descriptive design brief which we worked closely with Jay on to develop and comprehensive strategy session we devised a strategy on all fronts that we were absolutely confident would produce results. We started with the branding and corporate identity by creating a number of initial logo mock ups. After extensive refinement we came up with the perfect logo for Jay as per his brief. He wanted a Rams head and very little colour. We then built out the website framework with the focus on the key elements outlined in the design brief and delivered a corporate identity and new web site that delivered on his requirements.
The website design was structured around the key goals as outlined by Jay and was within his limited budget. The website give visitors all the information they need to enable them to make a purchasing decision and contact Jay with ease. However, the main focus was to build out the content and structure of the site to fully optimize Google Ads. We created the entire site with this in mind and we have subsequently managed to obtain very high “Quality Scores” from Google for all targeted keys words in the ranges of 7 + which enables him to compete with the larger competitors for at a much lower cost per click. Jay has reported great success and asked us to do the same for his other location in California.
We enabled responsiveness on both desktop and mobile devices so it’s always easy for the visitors to find what they are looking for and search for his services.
The overall website design has a simple but modern feel to it and and it certainly delivers on all of the desired marketing objectives.
Check out www.jameshopkinscoaching.com
Here’s what Jay said had to say:
The guys from WP Web Stars designed an affordable, professional website for my electrical business. The design is fluid, clean and easy to navigate. The website functions are very easy to use, and the pages are pleasing to the eyes. The SEO is brilliantly “encoded” into the pages to get me the best result possible with Google. Since I have two location, They provided two separate Google maps listings, including email and phone contact information and designed anew logo which i love. These guys are highly motivated professional people and I have complete confidence in all of their products.
– Jay Ram
Check out www.ramselectrics.com